Vera Bradley and New Hope Girls Launch Third Limited-Edition, Co-Branded Collection for International Womens Day
FORT
WAYNE, Ind., March 08, 2021 ( ) -- Vera Bradley, Inc. (NASDAQ: VRA; “Vera
Bradley” or the “Company”), a leading American bag and luggage company and
iconic lifestyle brand, announced today it will celebrate its ongoing
partnership with New Hope Girls, a for women, by women non-profit based in the
Dominican Republic, by launching a new limited-edition handbag collection on
International Women’s Day, March 8, 2021. This is the third consecutive year
Vera Bradley and New Hope Girls have released a co-branded collection in honor
of International Women’s Day.
The New
Hope Girls + Vera Bradley collection includes two of New Hope Girls’
top-selling styles – a zip pouch and hobo bag – designed and sewn in the
Dominican Republic by New Hope Girls’ artisans. Each style is available in a
navy-grounded floral pattern (“Rain Forest Canopy Navy”) and a patchwork
pattern (“Rain Forest Patchwork”), both created exclusively for the
partnership, and include a special hang tag featuring the story and signature
of the woman who created it. Vera Bradley will donate 75% of the collection’s
sales to directly support the non-profit’s purpose of providing rescue, refuge
and restoration to girls and women from the darkest and most difficult places.
Joy
Reyes, Executive Director of New Hope Girls, commented on the
partnership, “Vera Bradley holds a special place in our hearts for the
countless ways the Company and the people behind the brand have blessed our
organization. This International Women’s Day marks the 10-year anniversary of
New Hope Girls’ founding, and I couldn’t think of a better way to celebrate the
occasion than by launching our third New Hope Girls + Vera Bradley collection!”
Since
2016, Vera Bradley has rallied behind New Hope Girls and its selfless mission
to better the lives of the women and girls in its care. To improve the
efficiency of New Hope Girls’ sewing operations, Vera Bradley designed a
fully-equipped workshop with self-sustaining industrial sewing machines and
transformed the community room into a welcoming and sacred space. Additionally,
Vera Bradley has offered ongoing business mentoring and assisted in training
the women with sewing and designing techniques to improve their craft and help
them grow as artisans and individuals.
“Caring
and creating brighter, more joyful lives for girls and women everywhere is
stitched into the fabric of Vera Bradley’s brand. Supporting New Hope Girls is
one of the many ways we’ve committed to making a positive impact in our global
community,” said Rob Wallstrom, Chief Executive Officer of Vera Bradley. “The
work New Hope Girls does to give women and girls a sense of purpose is
inspiring. The organization provides women with jobs to support their families,
and provides girls with a home, education, shelter and safety. This
International Women’s Day, we’re proud to raise awareness for New Hope Girls
and direct 75% of New Hope Girls + Vera Bradley collection sales to help the
organization expand its reach and continue to thrive.”
The New
Hope Girls + Vera Bradley collection is now available in Vera Bradley Full Line
stores and online at verabradley.com. For more information, please visit www.verabradley.com and www.newhopegirls.co .
ABOUT
VERA BRADLEY, INC.
Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura
Vida. Vera Bradley and Pura Vida are complementary businesses, both with
devoted, emotionally-connected, and multi-generational female customer bases;
alignment as causal, comfortable, affordable, and fun brands; positioning as
“gifting” and socially-connected brands; strong, entrepreneurial cultures; a
keen focus on community, charity, and social consciousness; multi-channel
distribution strategies; and talented leadership teams aligned and committed to
the long-term success of their brands.
Vera
Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s
handbags, luggage and other travel items, fashion and home accessories, and
unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia
R. Miller, the brand is known for its innovative designs, iconic patterns, and
brilliant colors that inspire and connect women unlike any other brand in the
global marketplace.
In July
2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius, Inc.,
which also operates under the name Pura Vida Bracelets (“Pura Vida”). Pura
Vida, based in La Jolla, California, is a rapidly growing, digitally native,
and highly engaging lifestyle brand founded in 2010 by friends Paul Goodman and
Griffin Thall. Pura Vida has a differentiated and expanding offering of bracelets,
jewelry, and other lifestyle accessories.
ABOUT
NEW HOPE GIRLS
New Hope Girls is a non-profit organization that provides jobs for vulnerable
women and refuge for girls rescued out of the darkest places in the Dominican
Republic. Women sew and create beautiful bags in the New Hope Girls workshop,
with 100% of the net proceeds supporting the New Hope Girls safe house. The
organization’s mission is to “create a place of light and life for girls and
women from dark and difficult places, restoring identity and purpose for the
future.” For more information about New Hope Girls, visit www.newhopegirls.co
or follow at @newhope.girls on Instagram and New Hope Girls on Facebook.
* This article was originally published here
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