Mackage Announces the Appointment of Tanya Golesic as Chief Executive Officer
Mackage—the luxury outerwear specialist—has
appointed New York City fashion veteran Tanya Golesic as Chief
Executive Officer.
Golesic—a Canadian who has lived and worked
in New York for over twenty years—brings a rare depth of global high
fashion experience to Mackage, underscoring the company's commitment to
worldwide growth in the luxury space.
"Tanya's results-driven approach will build
brand desirability through innovative digital marketing, focused product
assortments and international expansion in key markets. All will serve to
accelerate the brand's current trajectory," says Patrick Elfassy, Mackage's
Executive Chairman.
Golesic joins Mackage from Jimmy Choo, where
she served as President of the Americas for five years. While there, she
focused on generating brand heat with various high-visibility
collaborations—including Jimmy Choo x Off-White™ and Jimmy Choo x
Timberland. Golesic was also a member of the executive team in Jimmy
Choo's sale to Capri Holdings, the multi-brand parent company founded by
Michael Kors.
Additionally, she formerly served as the Global
Chief Commercial Officer at Canada Goose. While there, she helped to
recontextualize Canada Goose with product placements and partnerships at luxury
fashion brands, including Marc Jacobs, among others. Golesic has also held
leadership roles at Marc Jacobs International (LVMH), The Jones Group and Ralph
Lauren.
"Mackage has the capability to innovate at the
highest levels in terms of fabrications, materials and sustainability, with the
distribution and brand recognition to scale significantly," says Golesic. "The
company's superior craftsmanship and creativity is the DNA that allows us to
authentically hone our global luxury positioning and build out our incredible
aspirational narrative."
About Mackage:
Founded by Eran Elfassy in 1999, Mackage
specializes in creating luxury outerwear with a careful calibration of elevated
aesthetics and high performance functionality. Elfassy launched the company
after being inspired by his brothers' experience in the leather industry; two
years later, Elisa Dahan joined, and together, they've evolved
Mackage into what it is today. The company also retains a focus on best
practices when it comes to sustainability and ethics; future initiatives will
soon be rolled out. Mackage is sold in over 40 countries worldwide, as well as
through its own e-commerce platform at www.mackage.com.
* This article was originally published here
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