Estée Lauder Signs Acclaimed Model Adut Akech as New Global Brand Ambassador
Estée Lauder today announced that it
has signed one of the fashion industry's brightest stars, Adut Akech, as its
newest Global Brand Ambassador. Adut will feature in makeup and skincare campaigns
across digital, in-store, TV and print, with her first campaigns debuting July
2021. Adut joins the current roster of Estée Lauder global talent, including
Ana de Armas, Anok Yai, Bianca Brandolini D'Adda, Carolyn Murphy, Diana Penty,
Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.
"Adut is one of fashion's biggest
and most influential stars," said Stéphane de La Faverie, Group President,
The Estée Lauder Companies & Global Brand President, Estée Lauder and
AERIN. "We believe her incredible story, personality and beauty will help
us continue to inspire and connect with our consumers and establish her as a
beauty icon of her generation."
"To be part of the Estée Lauder
family is a dream come true," said Adut Akech. "Estée Lauder has such
an amazing heritage, and the story of Mrs. Estée Lauder continues to be an
inspiration to women around the world. Like her, I hope to inspire girls
everywhere to never give up on following their dreams."
About
Adut Akech
Adut Akech is currently one of the
fashion industry's most in-demand talents, winner of the coveted Model of the
Year honor at The Fashion Awards in 2019 and included on the 2019 TIME100 Next
list.
Born during a journey to Kakuma
refugee camp in Kenya, South Sudanese native Adut spent her earliest days as a
refugee. Adut and her family eventually emigrated to Adelaide, Australia, where
she joined a local modeling agency as a student. In 2016, she was cast as a
global exclusive for Anthony Vaccarello's debut Yves Saint Laurent show. Since
then, she has become the muse of renowned designers such as Valentino's
Pierpaolo Piccioli and Chanel's late Karl Lagerfeld, and has walked for
Alexander McQueen, Calvin Klein, Miu Miu, Prada, and more.
Adut has shot campaigns for Bottega
Veneta, Chanel, Fendi, Givenchy, Marc Jacobs, Moschino, Saint Laurent,
Valentino, and Versace, among others. She has also appeared on the covers and
in editorials for American Vogue, British Vogue, Italian Vogue, Vogue
Australia, Japanese Vogue, Vogue Paris, Vogue Korea, i-D, and more, working
with legendary photographers such as Steven Meisel, Inez & Vinoodh, Tyler
Mitchell, and Tim Walker. She is represented by The Society Management New
York.
Outside of her career in fashion, Adut
has recently begun working with the United Nations High Commissioner for
Refugees (UNHCR) to promote causes that support refugees around the world. She
hopes that her own story can serve as inspiration for many to become more
invested in alleviating the plight of refugees.
About
Estée Lauder
Estée Lauder is the flagship brand of
The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world's
first female entrepreneurs, the brand today continues her legacy of creating
innovative, sophisticated, high-performance skincare and makeup products and
iconic fragrances – all infused with a deep understanding of women's needs and
desires. Today, Estée Lauder engages with women in over 150 countries and
territories around the world and at dozens of touch points – from in-store to
digital. And each of these relationships
consistently reflects Estée's powerful and authentic woman-to-woman point of
view.
* This article was originally published here
No comments